Our Quality policy is ‘to position ourselves as market leader in seed industry by providing total satisfaction to the customers through improvements in quality’.

• To asses yield and quality limiting factors/genes in well adopted varieties/hybrids of major crops.
• To find out desirable characters/genes from available genetic material.
• To transfer well identified beneficial genes to popular variety in place of undesirable genes and finally to develop varieties/hybrids having good yield.

Seed Viability, Vitality and Genetic Purity, are the most important aspects in determining the quality of seeds. Our trained Seed Technologists strictly follow the Quality Assurance measures as per prescribed standard norms. To test Seed Purity and Quality, we have established an Advanced Quality Control Laboratory in its premises. Moreover, we have our own field facility for conducting Grow out tests (GOT).

Research & Development backup is pre-requisite for the success of any industry. The theme of research department is mainly focused on “Need based Research”. The mandate includes the crop improvement in respect of hybrids / varieties development having field tolerance to biotic and abiotic stresses coupled with high yield so that the cost of cultivation can be reduced by means of curtailing the expenses on fertilizers, pesticides, chemicals and fungicides.

Secondly, keeping in mind the export potential because of WTO / GATT agreements, the R&D activities are focused on Integrated Crop management (ICM) & quality product development for export oriented production of agricultural / horticultural crops making them globally competitive and fit for human consumption. There are about 35 important crops in cereals, oilseeds, pulses, fiber crops & vegetables on which research is progressive.